A portfolio, 2014 — Present

I design brands, products, and the systems that hold them together.

Bridging brand and product through design systems and AI-native foundations. Currently Senior Visual Designer at Juniper Square — building the brand system, creating product visual stories in Figma and Claude Design, and experimenting with Claude Code to build my own tools.

Bay Area11 yearsFintech · Biotech · SaaS · Consulting

Brand · System · Product

Where marketing surfaces, product UI, and the system between them have to feel like one thing — from biotech to private markets to live multi-sport platforms.

Juniper Square investor portal — the full LP-facing surface, in one frame.
2025—Now

Juniper Square product visualizations

Turning complex B2B product screens into clear marketing stories. Storyboards, prototypes, and shipped marketing pages — increasingly made together with Claude Design.

Brand × Product B2B SaaS Claude Design
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DSLeague Add Player flow — zooms into the sport-aware add/drop modal.
2024—Now

DSLeague · Founding Designer

Brand, design system, and component library for a live multi-sport fantasy app with 100+ monthly users. Sole designer end to end — ten sports, one consistent system, built for light and dark mode, shipping for real.

Design system Brand Product UX Live
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Daiverse design system overview
2023—25

Daiverse · design system for DAI

16 months researching, designing the application, and building the design system for DAI's planned replacement of 13 separate apps across 150+ countries — the full system, component library, and documentation, plus the tested product it was built for. The project closed in early 2025 when USAID was dismantled; the system is intact.

Design system Figma Variables Enterprise
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Natera — the redesigned marketing site across web and mobile.
2020—23

Natera website overhaul

Led visual design and site structure on the full marketing site rebuild. A new design system, a clearer structure, and a brand language that scaled across hundreds of pages of clinical and consumer content.

Design system IA Biotech
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PhotoBooker — search, browse, and book photographers, shown across three floating mobile screens.
2017—20

PhotoBooker · Zenfolio

UI and brand design for a new marketplace product as Visual Design Lead at Zenfolio. Product visuals, A/B-tested marketing, and brand guidelines — three years connecting marketing and product.

Product UI Brand Marketplace
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