I joined Juniper Square in April 2025 to make the product easier to see. Since then I've turned its screens into storyboards, monthly videos, two sizzle reels, product and landing pages, and campaign assets. The AI CRM reel is near 1M views on YouTube. Lately the whole process runs with AI in the loop — including a brand-system foundation I built inside Claude, so the team can make on-brand marketing all from one place.
Juniper Square is the operating system for private markets — connected software and services that run the full lifecycle of a private fund, from fundraising to final distribution. Its customers are general partners across real estate, private equity, venture, and private credit, who use it to unify fundraising, fund accounting, compliance, and investor reporting in one place instead of a dozen disconnected tools. Today it supports more than 2,300 GPs managing roughly $1 trillion in investor equity, with AI increasingly built into fund operations.
Over the past year I storyboarded and directed ten videos — eight monthly product updates and two sizzle reels. The AI CRM reel below is near 1 million views on YouTube.
Much of the year went into cutting busy screens down to the one thing each piece needs to show. Six examples below — dashboards, AI drafting, investor comments, the investor portal, staff review flow, and the human checks built into JunieAI. Each is a real moment from the product, trimmed to what a viewer can take in at a glance. I added animation touches to the product graphics so the story reads clearer.
Lately the whole process runs with AI in the loop — storyboards, copy, layout, production. The clearest piece of it is the brand-system foundation I built for Juniper Square inside Claude: the same visual rules, written so Claude can read them — so the team can make on-brand marketing in Claude Design and the Claude plugin, all from one place.
On the right is my own experiment: a rebuild of the Juniper Square homepage in Claude Design, using it to refresh the brand and push the product story further than the live page does today.
A year in, there's one clear product story running across pages, videos, social, and ads. These days AI runs through the whole process — storyboards, copy, layout, production — anchored by a brand-system foundation I built inside Claude, so the team can make on-brand marketing from one place.
